Work: Full Service Marketing & Social Strategy, Content Direction & Production (Curation, Photography, Styling, Video, Copy, Campaign, Ideation, Management) and Marketing Execution for Japanese Beauty Brand H2O+.
As everyone’s work began to shift in 2020 and we were working indoors, I met H2O+, legendary skincare brand where I bought my first perfume at 12 years old, that was in transition from being the sole Disney Resorts accommodation beauty brand but adding an arsenal of clean Japanese skincare for Direct to Consumer sales. For this project I lead all the social growth, marketing strategy and digital production inclusive of multi-platform social content: photography, copy, styling and video. I enjoyed deploying strategic campaign ideations into fresh results, effectively devising (22% increase) growth. I lead social brand direction, creative strategy, visual concept, brand partnerships, beauty campaigns, industry data research, trend analysis, ideation and completion of social management, content development, execution, full micro influencer network management including activations with Rocky Barnes, celebrity makeup artist, Pati Dubroff and Influencer Chriselle Lim and many others. ✨
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