Creative Director, Photographer: Menswear & Sporting goods

Creative Director, Content Producer, Photographer

For this lux D2C client, we sharpened our strategy leaning heavily on the demographic lifestyle, to make sure we were producing and curating content that not only expressed function, but a feeling of nostalgia, (traditional) masculinity, travel and sport, with nods of exploration and the high-end life. I curated a highly edited selection of evocative content, paired with original luxury-styled photography.

I followed professional golfer, Webb Simpson to the PGA tournament creating content in Pebble Beach, traveling the California Coast capturing portraits and personal interviews of different men in adjacent industries, telling authentic stories to pair with our curated branding.