I am obsessed with Better Not Younger. I loved coming on board as a Social Marketing Strategist & Content Producer for the launch of their 2022 haircare campaign. The brand is immigrant & woman-owned, created for women over 40. I also personally love the actual products and the heart to create goods for an often over-looked demographic (that I’m a part of). BNY has a cult following of prime women, including Jennifer Coolidge, The Sex in The City cast, and really any older celebrity hair stylist has these products in their kit if they know about it. There is a missed opportunity to create for aging demographic ( I could talk about that all day) but I’m so glad I was able to work with this team and help grow and curate their audience.
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